Market Intelligence

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Media Sandy Brings Back Prime Time for Original Wireless Network: Radio

Fri, 02 Nov 2012 17:12:46 -0500

Media Sandy Brings Back Prime Time for Original Wireless Network: Radio Amid Continuing Blackout, Medium Is the Only Game in Town By: Michael Learmonth Bio Follow on Twitter E-mail Author Google+ RSS feed Published: November 02, 2012 90share this page24 inShare. Batteries are drained, internet connections long-gone. For the nearly 5 million households muddling through a fourth day without power in the wake of Hurricane Sandy, there’s really only one medium that matters, and that’s radio. Radio, the first electronic mass media. It’s an incongruous feeling, in an era of status updates and hashtags, how quickly and how easily the tools that revolutionized communications — indeed, even fomented revolution — simply go poof! And what remains is a version of 1932: families gathered around the radio, waiting for a bit of information on where to go or what to do next. That’s the reality this week for millions of residents of New Jersey, New York, Connecticut, Maryland, Delaware, Pennsylvania, Virginia and West Virginia. Websites went down and laptop charges ran down in hours. But most radio towers are built to withstand hurricane-force winds and have generator backups with 8 to 10 days of fuel on hand. And if your radio’s batteries die, you can buy new ones at the store. Radio, the first electronic mass media, has become the only game in town. “It’s almost comical — I was watching some media and they were telling people to go to Facebook, and I thought, ‘Wait a minute, when the power goes out, within 8 hours your charge is gone, your internet is out, your phone is probably out. What do you have to rely on? A battery-powered radio,’” said Eric Rhoads, publisher of Radio Ink, a radio-industry news publication. It will be weeks before Arbitron will tally readings from the electronic meters it uses to estimate audiences. Even then, some say it won’t tell the full picture. Those electronic meters need power, so Arbitron will have to conduct phone surveys to get a full sense of who listened to what. “I don’t know what the numbers are but I would imagine they are extremely high,” said Michael Weiss, president of sales for CBS Radio. “The news stations become a utility in a time of emergency. We were talking today about where you can find gas.” Like all local stations, CBS Radio prepared for the worst, expecting its WCBS broadcast facility on City Island was most vulnerable. Instead, it was the transmitter for 1010 WINS in Lyndhurst, N.J., that was inundated, forcing a switch to the FM dial. Both stations share a studio in lower Manhattan in the flooded zone and are running on backup power. Not easily monetized Large, unexpected surges in audience are notoriously difficult for media companies to turn into ad dollars. For radio stations and networks, bigger audiences can mean more ad revenue, but that’s usually balanced out during major news events as stations run fewer ads. New York-area stations, for example, have been running statements from New York City Mayor Michael Bloomberg and New Jersey Governor Chris Christie live this week, and have scaled back ads in favor of delivering emergency-related information. Their news-gathering costs have also gone up. ABC Radio rented 25 hotel rooms for staff and armed crews with generators and satellite phones to make sure they stayed on the air through the disaster. “We are the original wireless communication,” said Steve Jones, VP of ABC Radio. “We are there in the house for most people and we became a critical lifeline of information during this storm.” But some advertisers with schedules in place, such as Linda McMahon’s Senate campaign in Connecticut, end up getting huge numbers of impressions they didn’t pay for. “Any federal advertising, radio is required to run,” said Mary Beth Garber, exec VP of radio analysis at Katz Media Group. “We cannot preempt or refuse it.” Some advertisers, such as auto dealerships, would rather not run during a storm. But others flock to storm coverage. Huge insurance companies such as Geico and AllState, for example, have emergency ad budgets that they release to buy spots in affected areas. Geico changed its creative at the last minute to give information on how to file a claim. Automotive advertisers with four-wheel drive vehicles also like to buy around disasters, as well as snow storms and school closings. Then there are the local businesses looking to capitalize on the clean-up, such as water-damage experts, sellers of generators, tree surgeons, roofers and home-improvement chains such as Home Depot and Lowes. Some of these advertisers will keep it up for weeks after the disaster. And let’s not forget Con Ed, which also relied heavily on radio this week. Most of Manhattan is expected to regain electricity by some point on Saturday but other parts of New York City and elsewhere are expected to remain without power for days longer.

Whiskey Fest Photos Million Air Aviation, Addison

Wed, 24 Oct 2012 19:41:00 -0500

Whiskey Fest Photos Million Air Aviation, Addison

AM/FM Radio Is the Strongest Pre-Shopping Medium According to New Arbitron Study

Thu, 27 Sep 2012 16:28:02 -0500

AM/FM Radio Is the Strongest Pre-Shopping Medium According to New Arbitron Study

AM/FM Radio Is the Second Most Widely Consumed Media Platform During the Week;

AM/FM Radio delivers nearly eight times more time spent than satellite radio and seventeen times more than internet audio streaming.

COLUMBIA, Md., Sept. 21, 2012 /PRNewswire/ — AM/FM radio delivers the largest reach during the time periods immediately prior to peak shopping hours, it continues to dominate the audio entertainment landscape, and out delivers web, social networking or mobile usage during the average day among Adults age 25 to 54. These are the most notable findings of a study commissioned by Arbitron (NYSE: ARB) and presented at this week’s Radio Show, hosted by the National Association of Broadcasters and the Radio Advertising Bureau in Dallas.

“Where Radio Fits: Radio’s Strengths in the Media Landscape” examines the continued strength of AM/FM radio among Adults aged 25 to 54 and the advantages radio delivers over other media outlets. The study also looks at where consumers are accessing various media platforms and the emotional impact these media have on users.

Key findings of “Where Radio Fits: Radio’s Strengths in the Media Landscape”:

AM/FM radio is the strongest pre-shopping medium, reaching 31% of 25-54s during the hour before the peak shopping period (1-2PM). AM/FM Radio’s reach during this crucial decision making hour is nearly twice that of live TV (17 percent).
AM/FM radio delivers 86 percent of the total time Adults aged 25 to 54 spend with the three main audio platforms. AM/FM Radio delivers nearly eight times more time spent than satellite radio and seventeen times more than internet audio streaming.
AM/FM radio is the second most widely consumed of the top media platforms. During the average day, radio reaches 59 percent of adults aged 25 to 54, second only to television, which reaches nearly 80 percent of these adults. Trailing radio are the Internet (49 percent), social networking (19 percent), mobile web/app usage (16 percent).
AM/FM radio adds considerable reach to other media platforms. When combined with live television, radio adds an additional 14 percent reach of adults aged 25 to 54 and an additional 60 percent when combined with Internet
AM/FM radio is heard by a variety of decision influencers with 43 percent of respondents aged 25 to 54 saying they listen with their children, 38 percent listen with their spouse or partner.

“Radio’s consistently large reach together with its ability to deliver the ‘the last word’ during the crucial pre-shopping hours make it highly valuable for advertisers who are looking to maximize ROI in a fragmented media environment,” said Bill Rose, Senior Vice President of Marketing, Arbitron Inc. “This study along with the more granular data Arbitron is providing to agencies and modelers should help reinforce radio’s strength in the marketing mix.”

How the study was conducted
The study, conducted in conjunction with MBI Touchpoints, measured the media consumption, consumer activities, social setting, location, and mood/emotions of 2,000 persons age 18 to 64. The study was conducted in two waves from Oct 2010-March 2011 and Aug 2011-Jan 2012. Touchpoints captured its data using a proprietary mobile app for tracking consumer behavior.

About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving the media–radio, television, cable and out-of-home; the mobile industry as well as advertising agencies and advertisers around the world. SOURCE Arbitron Inc.

KMVK-FM NAMED SPANISH STATION OF THE YEAR

Fri, 21 Sep 2012 08:52:01 -0500

FOR IMMEDIATE RELEASE

CONTACT

September 20, 2012

Suzie Raven
202-429-5450

KMVK-FM NAMED SPANISH STATION OF THE YEAR

DALLAS —KMVK-FM Dallas was named Spanish Station of the Year at the 2012 National Association of Broadcasters’ Marconi Radio Awards. The awards were announced Thursday night at the annual NAB Marconi Radio Awards Dinner & Show held during the Radio Show in Dallas, TX.

The prestigious awards recognize radio’s outstanding personalities and stations. Marconi finalists were selected by a task force of broadcasters, and the winners were voted on by the NAB Marconi Radio Awards Selection Academy. The votes were tabulated by an independent firm.

For more information on the station’s accomplishments, contact Brian Purdy.

The NAB Marconi Radio Awards Dinner & Show was hosted by Edgar ‘Shoboy’ Sotelo of CBS Radio’s KMVK-FM in Dallas.

About the Radio Show
The 2012 Radio Show, produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB), is being held September 19-21 in Dallas. This year’s show brings radio broadcasters and industry colleagues together to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies to help radio flourish in the digital age. To learn more about the 2012 Radio Show, visit www.radioshowweb.com.

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Contact: Chris Corson 214-525-7032 chris.corson@cbsradio.com

Google Gives Up Automated TV Sales

Fri, 31 Aug 2012 14:35:48 -0500

Digital Google Ends Five-Year Quest to Sell TV Ads Refocusing on YouTube and Google TV By: Michael Learmonth Bio When Google set out to sell TV ads using auctions and algorithms in 2007, few in the industry gave them much of a chance. But Google stuck with it for five years, even after shutting down similar attempts to sell other old media such as radio and print. That all ended Thursday with a blog post from Google VP Shirshir Mehrotra, who wrote that the company is throwing in the towel on traditional TV advertising and refocusing its resources on digital video. While TV networks had feared what Google would do to ad pricing, its effort also promised to bring potentially thousands of smaller non-TV advertisers into TV buying. Mr. Mehrotra said in his blog post that “lots of our clients bought traditional TV advertising for the first time.” But it was hard for Google to find enough inventory to make an automated system viable. TV is ridiculed in digital circles for its inefficiency, but it’s an inefficient market that works pretty well for TV advertisers and the biggest networks. Google struck its biggest deal for content early on, with an agreement to sell some cable inventory from NBC Universal networks like Oxygen and MSNBC in 2008, but that was discontinued in 2010. Google also struck deals with DirecTV and Verizon FiOS, but it was unclear how much inventory was involved. That Google stuck with it as long as it did demonstrates again that Google is trying to play a long game. Trends come and go, but when Google sets out to disrupt a market, it usually sticks with it. Take ad tech, mobile and social, for a few examples. And while online video’s $3.12 billion market is a far cry from TV’s $70 billion market, Google may still be able to skate where the puck is going as TV goes digital and spreads to net-connected devices. In the meantime, there’s no shortage of YouTube inventory to sell. “We’ll be doubling down on video solutions for our clients (like YouTube, AdWords for Video, and ad serving tools for web video publishers),” Mr. Mehrotra wrote. “We also see opportunities to help users access web content on their TV screens, through products like Google TV.”

Pandora Spotify

Mon, 27 Aug 2012 15:11:49 -0500

August 24, 2012, 6:07 pm

Pandora and Spotify Rake in the Money and Then Send It Off in Royalties

By BEN SISARIO

If you have read anything about digital music recently, you have probably encountered two names over and over: Spotify and Pandora. Both offer an abundance of free listening on easy-to-use interfaces, and music fans have embraced them. At least 33 million people have tried Spotify, more than 150 million have registered for Pandora.

Digital Notes

Daily updates on the business of digital music.

Those are extraordinary numbers for any online service. But even at their level of scale and hype — and despite having very different business models — Spotify and Pandora exemplify the business challenges for digital-music companies. Both are losing money, and for largely the same reason: the cost of music royalties.

Pandora, which went public last summer, has never had a profitable year, and in its most recently reported quarter lost $20 million on $81 million in revenue. (Its next earnings announcement is Wednesday.) Spotify’s accounts for the last year, recently filed in Luxembourg, show that it lost $57 million in 2011, despite a big increase in revenue, to $236 million.

The companies license music differently, but both wind up paying a majority of their revenue to music companies. Pandora does not negotiate with record labels to use their songs. Instead, it operates under the compulsory licensing provision of federal copyright law, which allows it to use any song — with some restrictions — and sets royalty rates by federal statute.

For its revenue, Pandora, which has free and paid tiers, relies almost entirely on advertising. Yet it has been unable to sell enough advertising to offset its royalty costs. Last year, Pandora paid $149 million, or 54 percent of its revenue, for “content acquisition,” otherwise known as royalties. No wonder the company has been active in Washington lately to try to push for lower rates.

Magazine Newstand Circulation Drops

Fri, 24 Aug 2012 09:14:15 -0500

Newstand Magazines Slide According to The Audit Bureau of Circulations, U.S. newsstand magazine sales fell nearly 10% in the first half of 2012, a sign for publishers that suggests Americans are still being careful about discretionary spending. Overall circulation, including subscriptions, was just about flat from a year earlier. But single-copy sales, which are more closely watched, continued to fall. The report says that single-copy sales at newsstands and other retailers totaled 26.4 million in the first six months of 2012, down from 29.1 million in the same period last year.

Cosmopolitan was still the top-selling magazine at newsstands, even though its sales fell nearly 16% to 1.4 million. Most of the top 25 best-selling magazines saw their sales decline.

Family Circle and Woman’s Day were among the exceptions. Weight Watchers magazine saw the biggest sales decline, nearly 28%, to 325,950 copies in the first six months of the year.

Total circulation, which includes digital sales such as issues sold on the iPad, was just about flat at 297.1 million. Paid subscriptions grew 1% to 260 million from 257.2 million People are more careful about spending magazine money in the uncertain economy and because of the proliferation of free content on the Web, sometimes from the magazines themselves.

The Audit Bureau also released, for the first time, the top 25 best-selling digital replica magazines (digital versions of print magazines that contain the same content and advertising as their paper counterparts).

Game Informer Magazine was by far the No. 1 highest-circulation digital replica magazine, with 1.2 million copies. Maxim was No. 2 with 284,824.

63% of Boomers still have at least one person in the household...

Tue, 21 Aug 2012 17:23:00 -0500

63% of Boomers still have at least one person in the household working full time. Boomers make the most money and they spend what they make. Boomers account for: • 49% (nearly $230 billion) of total CPG sales • 44% of the US population • 70% of US disposable income • 40% of customers paying for wireless service and • 41% of those purchasing Apple computers

Nielsen reports: “In the next five years, Boomers are set to control 70 percent of the disposable income in the U.S. What’s more, they stand to inherit $15 trillion in the next 20 years. As they age out of the work force, 67 percent of Boomers plan to spend more time on their hobbies and interests, moving from a life dedicated to making money to one that is directed to spending money. This lifestyle requires two simple ingredients: money to spend and the time to spend it. The Boomer is a dynamic consumer and a very valuable one. It’s clear that taking their loyalty for granted, or forsaking them for being too loyal or set in their ways, are both risky approaches for marketers.”

Contact: Chris Corson CBS Radio, 214-525-7032, chris.corson@cbsradio.com

Is the world finally paying attention to the impact of DVR on TV...

Tue, 07 Aug 2012 18:31:00 -0500

Is the world finally paying attention to the impact of DVR on TV commercial viewing?

Van Halen by the “Atomic Punks” KJKK THROWBACK...

Tue, 03 Jul 2012 10:59:19 -0500

Van Halen by the “Atomic Punks”

KJKK THROWBACK CONCERT

June 30th 2012

8,000 paid attendance

Dallas Texas

CBS Dallas

Contact: Chris Corson 214-525-7032 chris.corson@cbsrdaio.com

For Those About to Rock KJKK Throwback Festival

Tue, 03 Jul 2012 10:53:27 -0500

For Those About to Rock

KJKK Throwback Festival

KJKK Throwback Concert Unreleased Pictures

Tue, 03 Jul 2012 10:44:00 -0500

KJKK Throwback Concert Unreleased Pictures:

15 bands, 3 stages

Gex Energy Pavillion, Fair Park, Dallas, Texas

8,000 Paid Admission

100 Degree Heat

Incredible Rock Music Experience thrills the enthusiastic fans

Next KJKK Event “Brew at the Zoo” September 10th, 2012. Dallas Zoo goes wild.

Next KLUV Event “Whiskey and Fine Spirits Festival” , Saturday October 20th. Taking offf at Million Air at the Addison Airport.

Contact: The Great Chris Corson, 214-525-7032 chris.corson@cbsradio.com

Radio now outreaches TV in Dallas Fort Worth Texas.

Tue, 26 Jun 2012 10:28:02 -0500

Radio now outreaches TV in Dallas Fort Worth Texas.

Will Facebook Have a Ten Year Life Span

Wed, 06 Jun 2012 11:17:24 -0500

NEW YORK (CNET) - Will Facebook suffer the same fate as MySpace in a few years? That’s what one analyst predicts. Speaking on CNBC’s “Squawk on the Street” television program on Monday, Eric Jackson, founder of Ironfire Capital, said that Facebook will lose its dominance as a social network in less than 10 years.

1) In his forecast, Jackson cited Facebook’s inability to crack the mobile market and the stock’s 27 percent nosedive since the company’s IPO.

2) “In five to eight years, they (FB) are going to disappear in the way that Yahoo! has disappeared,” Jackson said.

3) “Yahoo! is still making money, it’s still profitable, still has 13,000 employees working for it, but it’s 10 percent of the value that it was at the height of 2000. For all intents and purposes, it’s disappeared.” Projecting doom and gloom for Facebook has become a popular hobby, especially since the company went public last month. Faced with a listless stock price, concerns over its online advertising and the usual ongoing privacy worries, the social network seems to be on the brink of disaster, according to some people.

Will Facebook Have a Ten Year Life Span

Wed, 06 Jun 2012 11:16:47 -0500

1) In his forecast, Jackson cited Facebook’s inability to crack the mobile market and the stock’s 27 percent nosedive since the company’s IPO.

2) “In five to eight years, they (FB) are going to disappear in the way that Yahoo! has disappeared,” Jackson said.

9 Reasons to Use Numbered Lists

Mon, 04 Jun 2012 08:35:00 -0500

Information Like Bullets

1. Today’s reader is riddled with information hitting us from every side.

2. Traditional and online media assault our senses to the point of sensory shutdown.

3. Consequently, today’s reader is strongly attracted to numbered lists.

4. A numbered list promises a starting point, a conclusion, and milestones along the way.

5. A numbered list contains the fewest possible words.

6. A numbered list feels memorable, portable and doable.

7. A reader who would have glanced at your headline and then moved on will often give your message a second look when they see a numbered list. Information organized into paragraphs feels casual and intimate. But that same information in a numbered list feels authoritative and useful.

8. Information in paragraphs feels casual and intimate.

9. Information in a numbered list feels authoritative and useful. SUMMARY: When you need to present a big idea, develop a numbered list. Your information will be easier to follow, appear more credible and trigger a clearly measurable response.

Trust me on this. I’ve been experimenting with numbered lists for more than 25 years. A few weeks ago I presented Pendulum to a few hundred executives from big corporations. A few hours before taking the stage, I chose 4 slides that contained information in paragraph form and altered them to unveil that same information as a numbered list.

In each of the 4 instances a numbered list appeared, hundreds of iPhones were lifted to capture a snapshot of it. Most of the audience didn’t even bother to read it first. These men and women reached for their cameras the moment they saw the information was sequential. Numbered lists feel authoritative and useful.