Market data is in constant change. What worked yesterday might not work tomorrow.

I specialize in deciphering complex market data into actionable media plans.

11th July 2011


Traditional gadgets and media losing out to the newest gadgets
Here, then, is the list:
Replaced by Smartphone or Tablet
Alarm Clock: 61.1%
GPS: 52.3%
Digital camera: 44.3%
Personal planner: 41.6%
Landline phone: 40.3%
MP3 Player: 37.6%
Video Camera: 34.2%
Newspaper: 28.2%
Radio: 27.5%
Desktop/Laptop Computer: 24.2%
Gaming device: 20.8%
Books: 20.1%
Internet service at home: 19.5%
DVD Player: 14.1%
Source: Prosper Mobile Insights™ Mobile Survey, June-11

Tagged: mediaradioadvertisingnew mediamedia trendschris corsonrebecca barksdalealarm clocknewspapergpssmart phonestabletsdigital cameralandline phonevideo camera